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The Department of Tourism and Commerce Marketing of Dubai (Dubai Tourism) and Airbnb company have signed a Memorandum of Understanding, MoU, to help promote responsible hosting and help grow and diversify tourism in the emirate.
It follows the introduction of enhanced regulations last month that make obtaining a ‘holiday home’ license more streamlined for individual tenants and homeowners who want to rent their homes to guests.
The MoU will bolster collaboration between the two parties and help enhance and diversify the emirate’s holiday home sector, boosting competition through a safe and transparent holiday home segment.
Under the agreement, Airbnb will cooperate with Dubai Tourism on preventing breaches of the regulation by informing all host members of the Dubai Tourism regulations via its website and through email reminders of the rules. The two parties will also explore joint marketing and promotional activations for Dubai as a tourism destination.
Helal Saeed Almarri, Director General of Dubai Tourism, said: “In keeping with global demand trends and a highly digitised market place for key enablers of tourism infrastructure, we are pleased to partner with Airbnb, a pioneer in this space, to help promote diverse accommodation options to our visitors in a safe, secure and controlled manner. This not only lets us be more competitive as a tourism destination but also speaks to our ability as government to drive demand led policy making and embrace innovation to further our proposition. Ultimately visitor experience is at the heart of initiatives undertaken by Dubai Tourism and this is one such example of how we continue to partner with the private and public sector to deliver against our destination promise.”
Olivier Gremillon, Managing Director of Airbnb in EMEA, said: “Airbnb is good news for Dubai. It helps grow and diversify tourism, increase consumer choice and will attract new guests to this exciting destination. This partnership with Dubai Tourism will combine the dynamism of Dubai with the passionate hosts who open their doors; creating rewarding travel experiences for guests. This is just the start of our partnership and we look forward to the future and the many opportunities it holds for travellers.”
