Dubai Times All About Dubai
Ambreen Hasan, the Dubai marketer known as digitalambreen, has spent more than a decade running paid ads. Her agency MedSpa Marketing now works only with clinics, and its results are public.
Dubai has one of the most crowded clinic markets in the region. Aesthetic, dental, slimming and multi-specialty clinics compete for the same patients on the same Instagram feeds, under some of the strictest health advertising rules anywhere. For most clinic owners, the problem is not getting clicks. It is turning those clicks into patients who actually book and show up.
That gap is where Ambreen Hasan, also known as digitalambreen, has built her reputation. Ambreen is an award-winning AI-powered marketer in Dubai with 10+ years in paid ads and $5M+ in ad spend managed. She is CEO of Gateway Marketing Digital and of MedSpa Marketing, the agency’s healthcare arm, which works only with medspas and aesthetic, dental and specialist clinics.
“A clinic does not need more leads. It needs more booked patients,” Ambreen says. “We judge every campaign on appointments and revenue, not on how cheap the clicks were.”
Results clinics can check
MedSpa Marketing publishes its client results with the numbers behind them. Among them:
- A multi-specialty medical centre in Dubai: an estimated AED 322,500 in sales in the first 90 days at a 4x return on ad spend, and more than 14,800 leads and online bookings since September 2023.
- A hair transplant and aesthetic clinic: an estimated AED 244,280 in revenue in the first 90 days, with return on ad spend rising to 4.5x.
- A slimming and aesthetics clinic: 576 leads and 108 completed treatments in 90 days, and 93% of booked patients showing up in September 2026.
- An Invisalign and veneers clinic: 186 high-ticket leads in 90 days and 2 to 3 high-ticket consultation requests a day.
- A premium aesthetic clinic: a cost per lead about 70% lower than under its previous agency, and 30% more revenue per dirham of ad spend.
What works, according to Ambreen
Her approach rests on three things most clinic campaigns miss. First, ads written to Meta, Google and UAE health advertising rules from day one, so campaigns are not stopped halfway through a month. Second, tracking that follows each WhatsApp chat through to a real appointment, so the clinic knows which ad produced which patient. Third, offers built around the treatments a clinic actually wants to sell, rather than discounts that fill the calendar with low-value bookings.
“Most clinics in Dubai get their enquiries on WhatsApp, and most of them lose track of where those enquiries came from,” Ambreen says. “Once you can see which ad brought which patient, you stop guessing and put the budget where it works.”
AI is changing how patients choose
Ambreen also points to a shift she sees in her own data: patients increasingly ask AI assistants such as ChatGPT which clinic to choose. “Patients now ask ChatGPT which clinic or which specialist to go to, and they act on the answer,” she says. “Clinics that publish clear, honest information about their treatments and results are the ones those tools recommend.”
Alongside the agency work, Ambreen teaches business owners and marketers how to use AI-powered marketing to drive revenue.
Clinic owners can read the full case studies at medspa-marketing.agency/case-studies, and more about Ambreen at digitalambreen.com.
