Genius Computer Technology

Genius Computer Technology, established in 1997, is one of Dubai’s leading suppliers for computer hardware and accessories. They are the authorised distributor of Genius PC Systems in the Middle East and Africa, with various accessories and applications of the Genius line such as fax modems, networking hardware, multimedia, speakers, scanners and mice.

Genius Computer Technology is one of the leading distribution companies and solution providers in the field of IT peripherals and networking solutions. It is a conglomerate and branch office of many brands such as Genius, Edimax, Thecus, GX Gaming, Divoom and ArtiSul. Genius Computer Technology currently spans over 75 countries across the MENA region.

Genius Computer Technology is constantly improving distribution capabilities & supporting systems such as Sales channels, Distribution network, Marketing, and RMA. As the region’s solution provider for IT peripherals, we play an important role in keeping our customers up to date with the latest in technology. The company has many international award winning brands under our flagship that caters to providing user friendly, stylish accessories for all types of customers.

Their experienced merchandising teams and close connections with their manufacturers in Asia and USA, Genius is in a position to offer reasonable pricing, superior quality and extra benefits that give them a competitive edge.

Products
Gitex 2000 was the launching pad for a lot of new products. Genius Computer Trading launched a whole host of multimedia and other components from Kye Systems during October. These new products included a new scanner, mice (to give the Intellimouse a run for its money), speakers and many others. “We are well known for our mice and keyboards and with the growing popularity of multimedia peripherals, these new products are doing very well in the region, especially the TwinTouch,” said Milad Jabbour, director, Genius Computer Trading.

The first one of its kind in the Middle East, the TwinTouch includes a cordless 4-button scroll mouse, a cordless multimedia keyboard and a dual receiver. Since it uses radio frequency technology to communicate, it provides the ultimate freedom of movement.

Services
Genius understands that in this day of intense competition in the Middle East IT industry, value add is the key to success. With this in mind they offer the best, cost-effective products without compromising quality. This is supported by complete technical support, replacement for RMA, and delivery of goods in the shortest period of time. In addition, Genius offers innovative customer-protection programs, greatly reducing their risk and increasing profit margins.

Channel Strategy
It is Genius’ policy to offer their customers and channel partners advice on upcoming markets and price trends, thus ensuring that they buy at the most opportune moments. Genius is always on the look out for stable, long term relationships with their partners throughout the Middle East and Africa and are strongly committed to offer service, not just sales.

Vision
In the IT business change is the only constant. Genius meets this challenge of change in the long term by improving its selling and technical competency to build stable, mutually beneficial relationships with both suppliers and customers.