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Prolight + Sound Middle East 2017

Economic growth, rising tourism, and the completion of several mega projects, are the key drivers of the UAE’s professional AV (audio visual) market, with demand for related equipment and services estimated to grow by nearly eight per cent annually, according to research.

According to recent reports, the UAE’s professional AV market is estimated to value US$707 million by 2018, up from US$656.2 million in 2016, as the industry shakes off a market slowdown caused by declining oil prices since 2014.

The report said growth is due to the UAE government’s strong focus on diversification toward a service and tourism-oriented economy, while the imminent completion of major projects such as the Guggenheim and Louvre Museums in Abu Dhabi, and Dubai’s Mohammed bin Rashid City, will fuel demand for professional AV and lighting installations.

Mohammed bin Rashid City alone will be home to 100 hotels, five theme parks, and a marine life park once completed, but the biggest impact may be in 2019, as AV equipment integration comes at the last phase of projects in the final countdown to the Dubai Expo 2020.

The bright outlook sets the stage for Prolight + Sound Middle East 2017, the region’s
dedicated trade show for the entertainment, event, media and creation industries.

More than 50 global suppliers of professional technologies and services will showcase their latest products when the 2nd edition of the annual showcase opens in October 2017 at the Dubai International Convention and Exhibition Centre. They’ll meet thousands of buyers from key customer segments such as rental companies and event organisers, which according EMI, account for nearly 50 per cent of the UAE market share, due to frequent purchases every 3-5 years of the latest equipment for customised and temporary event-based applications.

Meanwhile, the government sector too will be a key target customer segment for fixed professional AV applications, as it continues to invest in expanding and upgrading infrastructure projects and public services such as airports, metro stations, cultural, and religious institutions.

“With market trends indicating the demand for pro lighting, sound, and audio equipment is heading in the right direction, we’re delighted to present an annual platform of ground-breaking products dedicated to the entertainment industry,” said Ahmed Pauwels, CEO of Messe Frankfurt Middle East, the organiser of Prolight + Sound Middle East.
“In Prolight + Sound Middle East, we’re providing a highly interactive networking, developmental and sourcing platform, where the world’s premier brands will present their latest product lines, from stage lighting and DJ equipment to special effects and multimedia, or audio and AV systems to infrastructure and furnishings.”

Prolight + Sound Middle East 2017 follows a stellar inaugural event in 2016, which featured 37 exhibitors from 11 countries representing more than 120 brands, and attracted 1,607 visitors from 50 countries.

By all accounts, the show was a major success, with the Middle East instalment replicating all the key elements that make the Prolight + Sound global brand of events so popular all over the world.

Product launches, educational seminars, training programmes, and a live outdoor demonstration area all shared centre-stage throughout, while exhibitors enthused about the business leads generated.

The biggest names in the business exhibited in 2016, including Martin Professional, Adam Hall, Beyerdynamic, Bose Professional, Sennheiser, and JBL, which all showcased their newest technologies in an industry that is constantly on the move.

Africa Business Pages is the official Media Partner for Prolight + Sound Middle East 2017 and promotes the event in the African markets as well as other global markets. Register below to get your free visitors pass or to book your stall.

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